Marketo today announced Marketo for Microsoft Dynamics CRM 2011, an integrated Revenue Performance Management (RPM) solution focused on increasing pipeline performance, improving sales effectiveness and optimizing sales and marketing investments. The solution will be unveiled at the 2012 Microsoft Convergence Conference, being held March 18-21 in Houston.
Microsoft Dynamics CRM customers will be able to purchase and implement the entire Marketo product line later this year. The integrated offering is aimed at helping B2B marketers break down the silos between marketing and sales, treating revenue as one continuous process and eliminating gaps among teams. According to Marketo Chief Revenue Officer Paul Albright, connecting sales and marketing teams has become a critical part of managing the revenue process.