Marketo Launches Integration With Microsoft Dynamics CRM
Marketo today announced Marketo for Microsoft Dynamics CRM 2011, an integrated Revenue Performance Management (RPM) solution focused on increasing pipeline performance, improving sales effectiveness...
View ArticleStudy: Many B2B Marketers Still Don't Use Data-Driven Measurement Tools
A new study shows that some B2B marketers are still slow to embrace the use of data-based metrics to assess their performance – although many of them are preparing to ramp up their analytics efforts....
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Mobile Technology Expert Christina “CK” Kerley to Address Emerging...
DemandGen Report (DGR) today announced that mobile technology expert Christina “CK” Kerley will join the list of speakers at the inaugural Content2Conversion Conference. Taking place Tuesday, April...
View ArticleTeleverde B2B Marketing Study Highlights Automation Technology Adoption, Lead...
Nearly a quarter (24%) of B2B organizations that currently do not have a marketing automation platform are planning to invest in one, according to new research released by Televerde, a provider of B2B...
View ArticleExactTarget IPO Draws More Attention To Marketing Automation Vendors
Marketing software vendor ExactTarget went public March 22, raising approximately $161 million. The company says it will use the cash to expand its sales and marketing efforts, and to extend its...
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DemandBase Adds D-U-N-S Support To B2B Web Analytics Solution
DemandBase, a provider of on-demand B2B marketing software, today announced support for Dun & Bradstreet D-U-N-S numbers. DemandBase will add the new capabilities to its existing Real-Time...
View ArticleCertify Data Systems Adopts Callidus LeadFormix For Marketing Automation
Callidus Software last week announced that it has closed an agreement with Certify Data Systems to adopt Callidus' LeadFormix marketing automation platform to manage and optimize the company's lead...
View ArticleInfusionsoft Unveils Major Update To Its Small-Business Sales And Marketing...
Sales and marketing software vendor Infusionsoft today announced a major update to its flagship software platform, including updates to its user interface, lead generation and scoring, and other...
View ArticleLeadMaster Announces Enhanced Marketing Automation For Online Lead Management...
LeadMaster, a provider of web-based sales and marketing solutions, recently announced enhancements to its marketing automation platform. Available to LeadMaster resellers and consultants, the marketing...
View ArticleReachForce Launches Cloud-Based SmartForms Software For Lead Conversion...
ReachForce, a provider of cloud-based conversion acceleration software, today announced the launch of SmartForms, a real-time web site registration form solution designed to enhance and append...
View ArticleAct-On Software Sets Record Growth in Q1 2012 With 350% Revenue Increase
Act-On Software recently announced record results for Q1 2012, with a 350% year-over-year revenue increase. Act-On acquired 246 new customers in Q1 2012 compared to 171 new customers added in Q4 2011....
View ArticleSpotlight Your Customer Success With DemandGen Report’s Sales & Marketing...
This June, DemandGen Report will once again honor leading organizations as part of its newly branded Fourth Annual Sales & Marketing Integration Awards. B2B organizations have traditionally...
View ArticleMarketo Acquires Social Campaign Management Platform Crowd Factory
Marketo today announced its acquisition of Crowd Factory, Inc., a social campaign management platform. In the company’s first acquisition, Marketo aims to provide integrated social marketing...
View ArticleEmail Marketing Study: Marketers Demand ROI - But Most Of Them Don't Know How...
By Matt McKenzie, Senior Editor A new study from MarketingSherpa shows that B2B email marketing is often an exercise in contradictions. That's especially true for marketing organizations that...
View ArticlePardot Reports Strong Client Growth, New Product Features During Q1 2012
Pardot has joined a growing list of marketing automation software companies reporting solid growth numbers during the first quarter of 2012. The company, which focuses on the SMB marketing automation...
View ArticleNeolane Adds New Offer Management, Profiling Features To its Marketing...
Marketing automation software vendor Neolane recently announced new features for Neolane Interaction, the company's real-time offer management solution. The new features are designed to provide a...
View ArticleHomeStar Broker Solutions Implements LeadMaster For Real Estate Lead Management
HomeStar Broker Solutions Corp., a provider of Internet lead conversion solutions to the real estate industry, and LeadMaster, a provider of cloud computing solutions for CRM, sales lead management,...
View ArticleLack Of Sales Process, Alignment Hindering ROI, New SAVO Group Research Finds
B2B sales teams employ a variety of tools and tactics to support demand generation, but new research shows that a vast majority are not realizing full ROI value due to a lack of process, as well as...
View ArticleSilverpop Sees 50% Sales Growth In Q1 2012
Silverpop recently announced significant growth in its first quarter year-over-year sales performance. The company reported a 50% increase in closed new business compared to Q1 2011. Additionally,...
View ArticleTeradata And Aprimo To Acquire Digital Marketing Provider eCircle
Teradata, a provider of analytic data solutions, and Aprimo, a Teradata company and provider of Integrated Marketing Management software, recently announced an agreement to acquire Munich-based...
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