This June, DemandGen Report will once again honor leading organizations as part of its newly branded Fourth Annual Sales & Marketing Integration Awards.
B2B organizations have traditionally focused on mapping marketing automation to CRM systems, but today’s business success hinges on the integration of various tools and platforms.
Given the increased market pressure to develop strategies based on orchestrated, integrated demand generation tactics, this special report will profile organizations that have achieved success in driving revenue by developing common goals and processes to collaboratively drive efficiency across all channels.
Click here to access the 2011 Sales & Marketing Alignment Awards Report.