B2B sales teams employ a variety of tools and tactics to support demand generation, but new research shows that a vast majority are not realizing full ROI value due to a lack of process, as well as misaligned messaging.
SAVO Group, a provider of sales enablement solutions, recently released poll results that found approximately 40% of businesses have poorly aligned marketing messaging, sales tools and seller skills, which lead to missed revenue opportunities. The results are from a live poll of nearly 100 participants conducted during one of SAVO’s educational webinars, “Say the Secret Words: Messaging that Matters.”
The poll also revealed that 46% of respondents believe that sales and marketing messaging was the most difficult aspect of their business to get into alignment, followed by skills training (29%) and sales tools (26%).