Teradata, a provider of analytic data solutions, and Aprimo, a Teradata company and provider of Integrated Marketing Management software, recently announced an agreement to acquire Munich-based eCircle, a provider of cloud-based digital marketing services.
The transaction, which is subject to applicable regulatory clearances and other customary closing conditions, is expected to close in Q2 2012. eCircle will be integrated into Aprimo, while maintaining its current business operations and fully supporting its customer base, once the acquisition is complete.
