Marketing automation software vendor Neolane recently announced new features for Neolane Interaction, the company's real-time offer management solution. The new features are designed to provide a better experience for anonymous users and to provide better alignment for cross-channel marketing campaigns.
Neolane Interaction combines a central offer catalog, business rules engine and database marketing list to identify individuals arriving via inbound marketing channels. It then selects, personalizes and renders appropriate offers for each user based on their behavior and known personal characteristics. It is available as either a stand-alone solution or as part of the company's campaign management software.
